Woher kommen wir und wohin gehen wir? - Analyse des deutschen Erwerbsobstbaus anhand eines Branchenlebenszyklus-Modells: Einblick in die Diplomarbeit "Analyse des Erwerbsobstbaus in Deutschland auf der Grundlage eines Branchenlebenszyklus-Modells und aus der Analyse abgeleitete Konsequenzen für die zukünftige Entwicklung des Erwerbsobstbaus"

Translated title of the contribution: Does a Look Behind Gives Way to Future?-Analysis of the German Fruit-Growing by the Means of an Industry Life Cycle Model

Manuela Zürn, Stefan Krusche

Research output: Contribution to journalArticlepeer-review

Abstract

Cassia et al. (2006) claim that each industry develops along a specific industry life cycle with four stages: introduction, growth, maturity and decline. This essay tries to analyze the German fruit-growing industry by the means of the industry life cycle model. The main aspects of the analysis are "consumption and prices", "competition", "product innovation" and "process innovation". In summary, the German professional fruit-growing industry might be classified as to be in the mature stage.

Translated title of the contributionDoes a Look Behind Gives Way to Future?-Analysis of the German Fruit-Growing by the Means of an Industry Life Cycle Model
Original languageGerman
Pages (from-to)39-43
Number of pages5
JournalErwerbs-Obstbau
Volume52
Issue number2
DOIs
StatePublished - Nov 2010
Externally publishedYes

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