Value of labeling credence attributes—common structures and individual preferences

Johanna Lena Dahlhausen, Cam Rungie, Jutta Roosen

Research output: Contribution to journalArticlepeer-review

24 Scopus citations

Abstract

This article analyzes the common preference structure underlying purchase intentions for food products labeled with credence attributes. In three consecutive, hypothetical discrete choice experiments, consumers selected pork, eggs, and pasta containing egg based on the attributes organic, local, animal welfare, certified “free of antibiotics,” and price. The data were analyzed using structural choice modeling, a factor-analytic approach modeling latent sources of preference heterogeneity. The results of this analysis show that preference heterogeneity is stable across products and can be explained best by common characteristics in credence attributes. The article gives guidance as to how to use factors in the analysis of multiple discrete choice experiments.

Original languageEnglish
Pages (from-to)741-751
Number of pages11
JournalAgricultural Economics
Volume49
Issue number6
DOIs
StatePublished - Nov 2018

Keywords

  • A13
  • Animal welfare
  • C35
  • Consumer preferences
  • Credence attributes
  • D12
  • Q13
  • Structural choice modeling
  • Willingness to pay

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