TY - GEN
T1 - User experience evaluation in an automotive context
AU - Körber, Moritz
AU - Eichinger, Armin
AU - Bengler, Klaus
AU - Olaverri-Monreal, Cristina
PY - 2013
Y1 - 2013
N2 - Tough competition in the automobile market makes it very important to exceed customer expectations with in-vehicle devices or applications in order to stand out in an already saturated market. Research on human-machine interaction (HMI) showed that user satisfaction is not only influenced by usability factors but also by user experience (UX). Since UX in the automotive context has not yet been comprehensively investigated, this article presents a feasible research method for the measurement of UX. We rely on the fulfillment of psychological needs as a user experience measurement and conducted three online surveys to develop a questionnaire for that purpose. We analyze nine need scales, each with 10 items, and reduced the item count afterwards for a shorter form of the questionnaire. Results reveal that the method successfully measured the intended needs. Future work with respect to a further extension and improvement of the method is discussed.
AB - Tough competition in the automobile market makes it very important to exceed customer expectations with in-vehicle devices or applications in order to stand out in an already saturated market. Research on human-machine interaction (HMI) showed that user satisfaction is not only influenced by usability factors but also by user experience (UX). Since UX in the automotive context has not yet been comprehensively investigated, this article presents a feasible research method for the measurement of UX. We rely on the fulfillment of psychological needs as a user experience measurement and conducted three online surveys to develop a questionnaire for that purpose. We analyze nine need scales, each with 10 items, and reduced the item count afterwards for a shorter form of the questionnaire. Results reveal that the method successfully measured the intended needs. Future work with respect to a further extension and improvement of the method is discussed.
UR - http://www.scopus.com/inward/record.url?scp=84892405950&partnerID=8YFLogxK
U2 - 10.1109/IVS.2013.6629440
DO - 10.1109/IVS.2013.6629440
M3 - Conference contribution
AN - SCOPUS:84892405950
SN - 9781467327558
T3 - IEEE Intelligent Vehicles Symposium, Proceedings
SP - 13
EP - 18
BT - 2013 IEEE Intelligent Vehicles Symposium, IEEE IV 2013
T2 - 2013 IEEE Intelligent Vehicles Symposium, IEEE IV 2013
Y2 - 23 June 2013 through 26 June 2013
ER -