Up in the cloud: Understanding the chasm between expectations and reality

CEOs increasingly demand their IT function to fully exploit the opportunities of cloud computing for their company. At the same time, we observe that employees make experiences with cloud services in their private life, which they seamlessly transfer and expect in the workplace - a phenomenon called cloud consumerization. Thereby, employees use self-deployed cloud services for solving business problems which they find more useful than the IT products provided by work. In light of these revolutionary changes, we propose that user experiences and outcomes are contingent on the process through which cloud services are adopted in companies. Systemizing cloud adoption as a continuum of top-down and bottom-up processes, we assume that adoption processes are distinct with respect to users' social and governance context. In this paper, we outline the theoretical and methodological foundation, provide details on the expected theoretical contributions and give information regarding next steps of our research project.