@inproceedings{1a46723890b941a0a18a4b0b2577f719,
title = "Uncertainty handling in integrated product development",
abstract = "Innovation projects have to face uncertainties resulting from lacking or imperfect information on market or technology-related issues. Common development process model do not fully support radical and thus uncertain development projects. The widely recognized integrated product development framework can be expanded through a flexible but direction setting process. The overall set-up is front-loaded, embeds options on the market and technology side, and stipulates an integrative work mode. Uncertainties are thus addressed using real options that support integrated decision making. Cases study research applied in radical innovation projects in the engineered goods sector demonstrates the positive impact of such a real options approach.",
keywords = "Design process model, Integrated product development, Real options, Uncertainty and risk",
author = "U. Lindemann and M. Lorenz",
year = "2008",
language = "English",
isbn = "9789536313891",
series = "Proceedings DESIGN 2008, the 10th International Design Conference",
publisher = "The Design Society",
pages = "175--182",
booktitle = "Proceedings DESIGN 2008, the 10th International Design Conference",
note = "10th International Design Conference, DESIGN 2008 ; Conference date: 19-05-2008 Through 22-05-2008",
}