Abstract
With the increasing maturity of cloud technologies and the growing demand from customers, the cloud computing ecosystem has been expanding continuously with both incumbents and new entrants, whereby it has become more distributed and less transparent. For cloud service providers previously focusing on growth strategies, it is now necessary to shift the attention to providing service efficiently, as well as profitably. Based on 14 explorative interviews with cloud service experts, the relationship between cloud service provider profitability and value facilitation, which stands for the capability to build up resources in advance of future customer engagements, is investigated. The results indicate a positive relationship between cloud service profitability and value facilitation and deliver valuable insights for both researchers and practitioners. In particular, guidelines on how to design profitable cloud service offerings are discussed.
| Original language | English |
|---|---|
| Title of host publication | Research Anthology on Architectures, Frameworks, and Integration Strategies for Distributed and Cloud Computing |
| Publisher | IGI Global |
| Pages | 789-810 |
| Number of pages | 22 |
| ISBN (Electronic) | 9781799853404 |
| ISBN (Print) | 9781799853398 |
| DOIs | |
| State | Published - 1 Jan 2021 |