TY - GEN
T1 - The role of openness and extension modularization in value capture for platform-based digital transformation
AU - Soto Setzke, David
AU - Böhm, Markus
AU - Krcmar, Helmut
N1 - Publisher Copyright:
© Springer Nature Switzerland AG 2020.
PY - 2020
Y1 - 2020
N2 - Digital transformation is radically changing the way companies conduct business and compete in established markets. In particular, a growing number of companies are switching from predominantly product-focused to platform-based business models. However, it remains unclear how these platforms should be designed to enable platform owners to maximize value capture. In this study, we investigated the interactions between platform openness and extension modularization and their influence on value capture in the context of digital transformation. To do so, we combined a case survey strategy with a configurational approach using fuzzy-set Qualitative Comparative Analysis. We found that there is no single condition necessary to achieve a high degree of value capture. Furthermore, our results show the importance of closedness and tight coupling of platforms and their applications. Finally, we confirmed the importance of interface conformance to high value capture. In addition, our results contribute to both theory and practice and provide implications for future research into the role of digital platforms in digital transformation.
AB - Digital transformation is radically changing the way companies conduct business and compete in established markets. In particular, a growing number of companies are switching from predominantly product-focused to platform-based business models. However, it remains unclear how these platforms should be designed to enable platform owners to maximize value capture. In this study, we investigated the interactions between platform openness and extension modularization and their influence on value capture in the context of digital transformation. To do so, we combined a case survey strategy with a configurational approach using fuzzy-set Qualitative Comparative Analysis. We found that there is no single condition necessary to achieve a high degree of value capture. Furthermore, our results show the importance of closedness and tight coupling of platforms and their applications. Finally, we confirmed the importance of interface conformance to high value capture. In addition, our results contribute to both theory and practice and provide implications for future research into the role of digital platforms in digital transformation.
KW - Configuration theory
KW - Digital platforms
KW - Digital transformation
UR - https://www.scopus.com/pages/publications/85089229830
U2 - 10.1007/978-3-030-53337-3_11
DO - 10.1007/978-3-030-53337-3_11
M3 - Conference contribution
AN - SCOPUS:85089229830
SN - 9783030533366
T3 - Lecture Notes in Business Information Processing
SP - 145
EP - 156
BT - Business Information Systems - 23rd International Conference, BIS 2020, Proceedings
A2 - Abramowicz, Witold
A2 - Klein, Gary
PB - Springer
T2 - 23rd International Conference on Business Information Systems, BIS 2020
Y2 - 8 June 2020 through 10 June 2020
ER -