Abstract
We study the effect of storytelling within the family on family firm innovation. Based on a multi-case study of 41 Italian family wineries, we reveal that the shared stories affect decision making within the firm and ultimately innovation. We further show that the stories' content affects the level of innovation.
Original language | English |
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Pages | 1218-1223 |
Number of pages | 6 |
DOIs | |
State | Published - 2015 |
Externally published | Yes |
Event | 75th Annual Meeting of the Academy of Management, AOM 2015 - Vancouver, Canada Duration: 7 Aug 2015 → 11 Aug 2015 |
Conference
Conference | 75th Annual Meeting of the Academy of Management, AOM 2015 |
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Country/Territory | Canada |
City | Vancouver |
Period | 7/08/15 → 11/08/15 |