TY - GEN
T1 - THE GOOD, THE BAD, AND THE DYNAMIC
T2 - 35th Bled eConference, BLED 2022
AU - Böttcher, Timo Phillip
AU - Weking, Jörg
AU - Krcmar, Helmut
N1 - Publisher Copyright:
© BLED 2022. All rights reserved.
PY - 2022
Y1 - 2022
N2 - Crises, such as the COVID-19 pandemic, challenge the economy and require firms to become resilient to external change. During COVID-19, the retail industry faced double-edged consequences. While brick and mortar business models (BMs) were discontinued, online retail thrived. Extant BM research has investigated several crises; however, it still lacks an explanation of how BM change increases resilience to cope with crises. We analyze the BMs of 45 European retailers and the BM changes implemented during the COVID-19 pandemic and their influence on the retailers' revenue. We identify three types of retailers implementing different strategies to cope with the crises: the»good,« the»bad,« and the»dynamic.« These represent resilient BMs, un-resilient BMs, and BMs becoming resilient enabled by digital technology. We show how BM change creates resilience and performance benefits. For practice, we show how retailers adapted their BM to a crisis leveraging digital technology.
AB - Crises, such as the COVID-19 pandemic, challenge the economy and require firms to become resilient to external change. During COVID-19, the retail industry faced double-edged consequences. While brick and mortar business models (BMs) were discontinued, online retail thrived. Extant BM research has investigated several crises; however, it still lacks an explanation of how BM change increases resilience to cope with crises. We analyze the BMs of 45 European retailers and the BM changes implemented during the COVID-19 pandemic and their influence on the retailers' revenue. We identify three types of retailers implementing different strategies to cope with the crises: the»good,« the»bad,« and the»dynamic.« These represent resilient BMs, un-resilient BMs, and BMs becoming resilient enabled by digital technology. We show how BM change creates resilience and performance benefits. For practice, we show how retailers adapted their BM to a crisis leveraging digital technology.
KW - COVID-19
KW - business model
KW - innovation
KW - resilience
KW - retail
UR - http://www.scopus.com/inward/record.url?scp=85173584844&partnerID=8YFLogxK
U2 - 10.18690/um.fov.4.2022.8
DO - 10.18690/um.fov.4.2022.8
M3 - Conference contribution
AN - SCOPUS:85173584844
T3 - 35th Bled eConference: Digital Restructuring and Human (Re)action, BLED 2022 - Proceedings
SP - 129
EP - 143
BT - 35th Bled eConference
A2 - Pucihar, Andreja
A2 - Borstnar, Mirjana Kljajic
A2 - Bons, Roger
A2 - Sheombar, Anand
A2 - Ongena, Guido
A2 - Vidmar, Doroteja
PB - University of Maribor Press
Y2 - 26 June 2022 through 29 June 2022
ER -