The effect of product health information on liking and choice

Jutta Roosen, Stéphan Marette, Sandrine Blanchemanche, Philippe Verger

Research output: Contribution to journalArticlepeer-review

47 Scopus citations

Abstract

Hedonic ratings between two products are compared to results of an alternative choice procedure measuring the substitution between these products. A strong correlation between hedonic scores and product choices before the revelation of information is observed. The revelation of health-relevant product information lowers the association between the two types of measurement for product rating. Health information mainly influences consumer preferences revealed in the choice procedure, while impact of information on hedonic scores is relatively weak.

Original languageEnglish
Pages (from-to)759-770
Number of pages12
JournalFood Quality and Preference
Volume18
Issue number5
DOIs
StatePublished - Jul 2007
Externally publishedYes

Keywords

  • Choice
  • Fish consumption
  • Health information
  • Liking
  • Nutrition

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