Abstract
As products have become more homogenous, the Chinese knitwear market has been shrinking during the last decade. This paper argues that this is due to a lack of design creativity in Chinese knitwear brands. This research focuses on the internal creativity culture in knitwear companies and the influencing factors in design processes. In addition, it explores the reasons why design creativity is undervalued in design management and design education in China. The aim is to help the Chinese knitwear industry to deal with their problems throughout the development of their designs and images.
| Original language | English |
|---|---|
| Pages | 173-178 |
| Number of pages | 6 |
| State | Published - 2015 |
| Externally published | Yes |
| Event | Design Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015 - Hong Kong, Hong Kong Duration: 29 Oct 2015 → 30 Oct 2015 |
Conference
| Conference | Design Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015 |
|---|---|
| Country/Territory | Hong Kong |
| City | Hong Kong |
| Period | 29/10/15 → 30/10/15 |
Keywords
- Chinese brands
- Design creativity
- Innovative culture
- Knitwear design