The choice of fish species: An experiment measuring the impact of risk and benefit information

Stéphan Marette, Jutta Roosen, Sandrine Blanchemanche, Philippe Verger

Research output: Contribution to journalArticlepeer-review

42 Scopus citations

Abstract

An experiment was conducted in France to evaluate the impact of health information on consumers' choice. Fish have positive and negative health attributes, and we focus on fish species of diverging risk-benefit ratios. Successive messages revealing risks (methylmercury) and benefits (omega-3s), along with consumption recommendations, were delivered to experiment participants. Results show significant differences in reaction among participants depending on the sequencing order of information on risks and benefits. The results of the experiment are combined with a partial equilibrium model to determine the value of information. Acknowledging adjustments of equilibrium prices, health information is shown to have significant value to consumers.

Original languageEnglish
Pages (from-to)1-18
Number of pages18
JournalJournal of Agricultural and Resource Economics
Volume33
Issue number1
StatePublished - Apr 2008

Keywords

  • Experimental economics
  • Fish consumption
  • Health information
  • Nutrition

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