TY - JOUR
T1 - The choice of fish species
T2 - An experiment measuring the impact of risk and benefit information
AU - Marette, Stéphan
AU - Roosen, Jutta
AU - Blanchemanche, Sandrine
AU - Verger, Philippe
PY - 2008/4
Y1 - 2008/4
N2 - An experiment was conducted in France to evaluate the impact of health information on consumers' choice. Fish have positive and negative health attributes, and we focus on fish species of diverging risk-benefit ratios. Successive messages revealing risks (methylmercury) and benefits (omega-3s), along with consumption recommendations, were delivered to experiment participants. Results show significant differences in reaction among participants depending on the sequencing order of information on risks and benefits. The results of the experiment are combined with a partial equilibrium model to determine the value of information. Acknowledging adjustments of equilibrium prices, health information is shown to have significant value to consumers.
AB - An experiment was conducted in France to evaluate the impact of health information on consumers' choice. Fish have positive and negative health attributes, and we focus on fish species of diverging risk-benefit ratios. Successive messages revealing risks (methylmercury) and benefits (omega-3s), along with consumption recommendations, were delivered to experiment participants. Results show significant differences in reaction among participants depending on the sequencing order of information on risks and benefits. The results of the experiment are combined with a partial equilibrium model to determine the value of information. Acknowledging adjustments of equilibrium prices, health information is shown to have significant value to consumers.
KW - Experimental economics
KW - Fish consumption
KW - Health information
KW - Nutrition
UR - http://www.scopus.com/inward/record.url?scp=43349085209&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:43349085209
SN - 1068-5502
VL - 33
SP - 1
EP - 18
JO - Journal of Agricultural and Resource Economics
JF - Journal of Agricultural and Resource Economics
IS - 1
ER -