Successful data science is a communication challenge

Martin Werner, Sebastian Feld

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

1 Scopus citations


Currently, we experience a growing number of highly sophisticated digital services in virtually every domain of our lives. Tightly coupled to this observation is the appearance of Big Data and consequently the need for Data Science. When trying to transform data into value, communication is key. However, communication can easily get ambiguous and may threat success by misunderstandings. Thus, this article reviews the (communication) model of Data Science and maps the ten V's of Big Data to this model. Finally, we propose four top skills that each and every data science group needs to have to operate successfully.

Original languageEnglish
Title of host publicationDigital Marketplaces Unleashed
PublisherSpringer Berlin Heidelberg
Number of pages10
ISBN (Electronic)9783662492758
ISBN (Print)9783662492741
StatePublished - 14 Sep 2017
Externally publishedYes


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