Studies in Ecological Rationality

Ecological rationality represents an alternative to classic frameworks of rationality. Extending on Herbert Simon's concept of bounded rationality, it holds that cognitive processes, including simple heuristics, are not per se rational or irrational, but that their success rests on their degree of fit to relevant environmental structures. The key is therefore to understand how cognitive and environmental structures slot together. In recent years, a growing set of analyses of heuristic–environment systems has deepened the understanding of the human mind and how boundedly rational heuristics can result in successful decision making. This article is concerned with three conceptual challenges in the study of ecological rationality. First, do heuristics also succeed in dynamic contexts involving competitive agents? Second, can the mind adapt to environmental structures via an unsupervised learning process? Third, how can research go beyond mere descriptions of environmental structures to develop theories of the mechanisms that give rise to those structures? In addressing these questions, we illustrate that a successful theory of rationality will focus on the adaptive aspects of the mind and will need to account for three components: the mind's information processing, the environment to which the mind adapts, and the intersection between the environment and the mind.