Strategic diversification by network portfolio analysis

G. C. Baumberger; T. Braun; U. Lindemann; M. Maurer

Strategic diversification by network portfolio analysis

G. C. Baumberger, T. Braun, U. Lindemann, M. Maurer

Chair of Product Development and Lightweight Design

Technical University of Munich

Research output: Contribution to conference › Paper › peer-review

4 Scopus citations

Abstract

To retain competitiveness and to ensure sustainable growth enterprises continuously have be innovative. Diversification, that means to develop new products or to enter new markets, is considered to be one strategic opportunity. Unfortunately, in practice especially small and medium-sized enterprises often do not know, which new products/markets they should focus on. To help SMEs finding new product ideas in a systematic but still comparatively short way, a new methodological approach shall be presented. By the method of network portfolio analysis new business opportunities shall be identified by analysing existing, successfully established product portfolios of competing companies.

Original language	English
Pages	177-184
Number of pages	8
State	Published - 2006
Event	9th International Design Conference, DESIGN 2006 - Dubrovnik, Croatia Duration: 15 May 2006 → 18 May 2006

Conference

Conference	9th International Design Conference, DESIGN 2006
Country/Territory	Croatia
City	Dubrovnik
Period	15/05/06 → 18/05/06

Keywords

Design structure matrix
Product portfolio management
Strategic product planning

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

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title = "Strategic diversification by network portfolio analysis",

abstract = "To retain competitiveness and to ensure sustainable growth enterprises continuously have be innovative. Diversification, that means to develop new products or to enter new markets, is considered to be one strategic opportunity. Unfortunately, in practice especially small and medium-sized enterprises often do not know, which new products/markets they should focus on. To help SMEs finding new product ideas in a systematic but still comparatively short way, a new methodological approach shall be presented. By the method of network portfolio analysis new business opportunities shall be identified by analysing existing, successfully established product portfolios of competing companies.",

keywords = "Design structure matrix, Product portfolio management, Strategic product planning",

author = "Baumberger, {G. C.} and T. Braun and U. Lindemann and M. Maurer",

year = "2006",

language = "English",

pages = "177--184",

note = "9th International Design Conference, DESIGN 2006 ; Conference date: 15-05-2006 Through 18-05-2006",

}

TY - CONF

T1 - Strategic diversification by network portfolio analysis

AU - Baumberger, G. C.

AU - Braun, T.

AU - Lindemann, U.

AU - Maurer, M.

PY - 2006

Y1 - 2006

N2 - To retain competitiveness and to ensure sustainable growth enterprises continuously have be innovative. Diversification, that means to develop new products or to enter new markets, is considered to be one strategic opportunity. Unfortunately, in practice especially small and medium-sized enterprises often do not know, which new products/markets they should focus on. To help SMEs finding new product ideas in a systematic but still comparatively short way, a new methodological approach shall be presented. By the method of network portfolio analysis new business opportunities shall be identified by analysing existing, successfully established product portfolios of competing companies.

AB - To retain competitiveness and to ensure sustainable growth enterprises continuously have be innovative. Diversification, that means to develop new products or to enter new markets, is considered to be one strategic opportunity. Unfortunately, in practice especially small and medium-sized enterprises often do not know, which new products/markets they should focus on. To help SMEs finding new product ideas in a systematic but still comparatively short way, a new methodological approach shall be presented. By the method of network portfolio analysis new business opportunities shall be identified by analysing existing, successfully established product portfolios of competing companies.

KW - Design structure matrix

KW - Product portfolio management

KW - Strategic product planning

UR - http://www.scopus.com/inward/record.url?scp=84861483776&partnerID=8YFLogxK

M3 - Paper

AN - SCOPUS:84861483776

SP - 177

EP - 184

T2 - 9th International Design Conference, DESIGN 2006

Y2 - 15 May 2006 through 18 May 2006

ER -

Strategic diversification by network portfolio analysis

Abstract

Conference

Keywords

UN SDGs

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