Abstract
The paper provides an overview about the economic importance and market relevance of different product groups concerning the material use of biogenic resources. The market share of biogenic resources is rather limited in most of the analyzed application fields of material use. Mostly these products have higher prices compared to those produced on a fossil raw material basis. In addition, potential users often show significant lack of information concerning the quality or the product characteristics of products based on biogenic resources. The most promising short-term market opportunities are expected in market niches, in which products based on biogenic resources have specific quality advantages due to their product characteristics. Furthermore, it is necessary to develop and implement target-oriented and co-ordinated marketing activities within a specific application field. In particular actors with a bottleneck-function (like e.g. architects, handicrafts people, advicers) should be informed about the characteristics and advantages of the different products based on biogenic resources so that they are able to convince the final customers about the advantages of such products.
| Translated title of the contribution | Material use of biogenic resources |
|---|---|
| Original language | German |
| Pages (from-to) | 480-501 |
| Number of pages | 22 |
| Journal | Berichte uber Landwirtschaft |
| Volume | 86 |
| Issue number | 3 |
| State | Published - Dec 2008 |
| Externally published | Yes |