Social media for social change: A Transformative consumer research perspective

Robert V. Kozinets, Frank Martin Belz, Pierre McDonagh

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

32 Scopus citations

Original language	English
Title of host publication	Transformative Consumer Research
Subtitle of host publication	For Personal and Collective Well-Being
Publisher	Taylor and Francis
Pages	205-224
Number of pages	20
ISBN (Print)	9780203813256
DOIs	https://doi.org/10.4324/9780203813256
State	Published - 1 Jan 2012

Access to Document

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