Smart Mobility: Contradictions in Value Co-Creation

Thomas Schulz, Heiko Gewald, Markus Böhm, Helmut Krcmar

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

Technical progress is disrupting the mobility sector. New door-to-door (D2D) mobility integrators promise to offer smart mobility by packaging together different mobility services such as car-sharing and public transport. However, mobility providers up to now have rarely entered into value co-creation relationships. As a result, citizens are offered mobility that cannot be considered truly smart. Although value co-creation has been the subject of numerous studies taking the service-dominant logic perspective, this research has often lacked empirical evidence. To close this gap, we conceptualize value co-creation between mobility providers and a D2D mobility integrator by applying Activity Theory. Based on a qualitative study in the German mobility sector, we identify several inhibitors of value co-creation from the viewpoint of mobility providers. In addition, we show how these inhibitors serve as triggers for adaptations, ultimately leading to the formation of a value co-creation relationship.

Original languageEnglish
Pages (from-to)1125-1145
Number of pages21
JournalInformation Systems Frontiers
Volume25
Issue number3
DOIs
StatePublished - Jun 2023

Keywords

  • Activity theory
  • Service-dominant logic
  • Smart mobility
  • Value co-creation

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