Service modularization for customer-specific service design based on highly standardized services

Michael Schermann; Tilo Böhmann; Michael Prilla; Thomas Herrmann; Helmut Krcmar

doi:10.1007/978-3-8349-6445-8_6

Service modularization for customer-specific service design based on highly standardized services

Michael Schermann, Tilo Böhmann, Michael Prilla, Thomas Herrmann, Helmut Krcmar

Informatics 17 - Chair of Information Systems and Business Process Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

3 Scopus citations

Abstract

A main objective of internationalizing services offerings is to develop foreign markets by effectively exploiting proven service capabilities and the underlying service knowledge. However, achieving the economies of scale requires service providers to standardize their service offerings (Böhmann, 2004). Furthermore, standardization is necessary with regard to the service elements that have been crucial for successful service operations so far.

Original language	English
Title of host publication	Implementing International Services
Subtitle of host publication	A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Publisher	Gabler Verlag
Pages	101-118
Number of pages	18
Volume	9783834964458
ISBN (Electronic)	9783834964458
ISBN (Print)	3834915777, 9783834915771
DOIs	https://doi.org/10.1007/978-3-8349-6445-8_6
State	Published - 1 Nov 2012

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10.1007/978-3-8349-6445-8_6

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Schermann, M., Böhmann, T., Prilla, M., Herrmann, T., & Krcmar, H. (2012). Service modularization for customer-specific service design based on highly standardized services. In Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer (Vol. 9783834964458, pp. 101-118). Gabler Verlag. https://doi.org/10.1007/978-3-8349-6445-8_6

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Schermann, M, Böhmann, T, Prilla, M, Herrmann, T & Krcmar, H 2012, Service modularization for customer-specific service design based on highly standardized services. in Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer. vol. 9783834964458, Gabler Verlag, pp. 101-118. https://doi.org/10.1007/978-3-8349-6445-8_6

Service modularization for customer-specific service design based on highly standardized services. / Schermann, Michael; Böhmann, Tilo; Prilla, Michael et al.
Implementing International Services: A Tailorable Method for Market Assessment, Modularization, and Process Transfer. Vol. 9783834964458 Gabler Verlag, 2012. p. 101-118.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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Service modularization for customer-specific service design based on highly standardized services

Abstract

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