Semantic web technologies for content reutilization strategies in publishing companies

In recent times content reutilization in different media channels (such as in Cross Media Publishing or Windowing) is a much discussed concept in the media industry. It promises decreasing production and coordination costs by exploiting and leveraging synergy effects. First theoretical investigations emphasized the importance of efficient metadata-enriched linking and modularity techniques for a successful implementation of this multi-usage concept. However, nearly all recent approaches stop at the level of theoretical suggestions and do not include novel technological potentials provided by Semantic Web languages and tools. On the basis of previous works, this paper attempts to fill these research gaps by presenting a "proof of concept" implementation and by highlighting the possibilities and the potential of Semantic Web technologies in the context of media content reutilization.