Searching for new physics with rare decays and CP violation

After an overture and a non-technical exposition of the relevant theoretical framework, that together offer hopefully a grand picture of the present status of flavour physics, I will collect 20 Goals for this important field. Most of them could be reached already in the next decade. Taken together these goals could be considered as a systematic search for New Physics with the help of flavour- and CP-violating decays of K, D, B mesons and leptons. Also electric dipole moments and (g - 2)_μ play an important role in this program. In this context we will discuss very briefly several extensions of the Standard Model like models with Minimal Flavour Violation, general MSSM, Littlest Higgs Model with T parity and Randall-Sundrum models. This presentation is not meant to be a comprehensive review of flavour physics but rather a personal view on this fascinating field and an attempt to collect those routes that with the help of oncoming experiments should allow us to reach a much deeper understanding of flavour physics at very short distance scales.