Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness

  • Gianna Bruckberger
  • , Christoph Fuchs
  • , Martin Schreier
  • , Stijn M.J.Van Osselaer

Research output: Contribution to journal › Article › peer-review

28 Scopus citations

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Social Sciences

Psychology