Reaktionsfähigkeit für unternehmen eine antwort auf turbulente märkte

Günther Reinhart, Stephan Dürrschmidt, Arnd Hirschberg, Carsten Selke

Research output: Contribution to journalArticlepeer-review

16 Scopus citations

Abstract

Response capability for business enterprises. An answer to turbulent markets. Are there methods which enhance the capability of a company to operate beyond preconceived dimensions and corridors? And when will this characteristic become necessary in the company? Many publications talk of an increasingly turbulent environment. If business enterprises aim to operate successfully on a sustained basis then their adaptability must - at all levels - go beyond a purely flexible approach since a flexible response policy only works effectively within a predetermined framework of what are in principle preconceived events.

Original languageGerman
Pages (from-to)21-24
Number of pages4
JournalZWF Zeitschrift fuer Wirtschaftlichen Fabrikbetrieb
Volume94
Issue number1-2
StatePublished - 1999

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