Abstract
This paper investigates the potential of productservice systems (PSS) to increase customer acceptance concerning perceived complexity. First, a literature review was conducted to investigate the influences of perceived complexity on the customer and user. We analyzed aspects like price complexity or availability of product information. Based on those aspects, we investigated if PSS-design supports to increase customer acceptance and we found three levels of PSS' potential: strategic issues, the business model and additional services. A case study from automotive industries applies our approach and three concepts to increase customer acceptance were built.
| Original language | English |
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| Pages | 77-82 |
| Number of pages | 6 |
| State | Published - 2015 |
| Event | Design Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015 - Hong Kong, Hong Kong Duration: 29 Oct 2015 → 30 Oct 2015 |
Conference
| Conference | Design Engineering in the Context of Asia - Asian Design Engineering Workshop, A-DEWS 2015 |
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| Country/Territory | Hong Kong |
| City | Hong Kong |
| Period | 29/10/15 → 30/10/15 |
Keywords
- Customer acceptance
- Customer perception
- Perceived complexity
- Product and service design
- Product-service systems