TY - JOUR
T1 - Pricing strategies and technologies for on-line delivered content
AU - Bichler, Martin
AU - Loebbecke, Claudia
PY - 2000
Y1 - 2000
N2 - Electronically traded On-line Delivered Content (ODC) is data, information, and knowledge traded on the Internet or through other on-line means. ODC includes on-line newspapers, magazines, music, education, searchable databases, consulting, and eventually expertise and ideas. This paper describes market structures and pricing strategies for ODC. So far businesses have been restricted to versioning and group pricing, when differentiating their offerings. New information technologies enable businesses to charge personalized prices on the Internet. A crucial precondition for this is detailed knowledge about a customer's preferences. We describe the latest trends in electronic catalog technology and new ways how on-line merchants can learn about their customers on the Internet.
AB - Electronically traded On-line Delivered Content (ODC) is data, information, and knowledge traded on the Internet or through other on-line means. ODC includes on-line newspapers, magazines, music, education, searchable databases, consulting, and eventually expertise and ideas. This paper describes market structures and pricing strategies for ODC. So far businesses have been restricted to versioning and group pricing, when differentiating their offerings. New information technologies enable businesses to charge personalized prices on the Internet. A crucial precondition for this is detailed knowledge about a customer's preferences. We describe the latest trends in electronic catalog technology and new ways how on-line merchants can learn about their customers on the Internet.
UR - http://www.scopus.com/inward/record.url?scp=0009811105&partnerID=8YFLogxK
U2 - 10.4018/joeuc.2000040101
DO - 10.4018/joeuc.2000040101
M3 - Article
AN - SCOPUS:0009811105
SN - 1063-2239
VL - 12
SP - 4
EP - 10
JO - Journal of End User Computing
JF - Journal of End User Computing
IS - 2
ER -