Preparing for service export: The case of M-GAMMA

Michael Prilla; Ute Reuter; Michael Schermann; Isa Jahnke; Sandra Bennewitz; Thomas Herrmann; Wolfgang Burr; Helmut Krcmar

doi:10.1007/978-3-8349-6445-8_13

Preparing for service export: The case of M-GAMMA

Michael Prilla, Ute Reuter, Michael Schermann, Isa Jahnke, Sandra Bennewitz, Thomas Herrmann, Wolfgang Burr, Helmut Krcmar

Informatics 17 - Chair of Information Systems and Business Process Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

M-GAMMA offers various services concerned with geo data production, management and customization to its customers. When we started our work with the company, their only location was in Germany and the company had realized that there were many markets left in, e.g., Eastern Europe, which could also be receptive to its services. Therefore, they were planning to implement subsidiaries in this area. Yet, they were struggling with questions concerning which parts of their service processes could be implemented in other countries, how the collaboration between subsidiaries could be organized and which locations to choose with respect to economical and qualification aspects.

Original language	English
Title of host publication	Implementing International Services
Subtitle of host publication	A Tailorable Method for Market Assessment, Modularization, and Process Transfer
Publisher	Gabler Verlag
Pages	229-243
Number of pages	15
ISBN (Electronic)	9783834964458
ISBN (Print)	3834915777, 9783834915771
DOIs	https://doi.org/10.1007/978-3-8349-6445-8_13
State	Published - 1 Nov 2013

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AU - Herrmann, Thomas

AU - Burr, Wolfgang

AU - Krcmar, Helmut

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Preparing for service export: The case of M-GAMMA

Abstract

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