Pre-sliced or do it yourself? - Determinants of schoolchildren's acceptance of convenience fruits and vegetables

Jan Paul von Germeten, Stefan Hirsch

Research output: Contribution to journalArticlepeer-review

11 Scopus citations

Abstract

Previous research shows that the method of preparation can significantly influence children's fruit and vegetable (F&V) acceptance. The purpose of this study was to analyze the determinants of children's liking of industrial pre-sliced and single packed F&V within the framework of the European Union School Fruit Scheme (SFS). In addition, the influence of the liking of pre-sliced F&V on the choice for pre-sliced vs. non-pre-sliced F&V was determined. A baseline survey was conducted with 118 schoolchildren (aged 8-10. years) receiving normal F&V in the framework of the SFS and involved the preparation and characteristics of F&V. After the intervention group (n= 60) received pre-sliced F&V for 6. weeks, the survey was conducted again with complementary questions concerning pre-sliced F&V, and the results were compared with those of a control group (n= 58) that continued to receive non-pre-sliced F&V. The survey results indicated that the liking of F&V significantly decreased in the intervention group, while it remained constant in the control group. Multiple regression analyses indicated that the sensory deficits and negative packaging characteristics of pre-sliced F&V significantly and negatively influenced the rating for pre-sliced F&V, while savings in effort and time for preparation positively influenced the liking. Furthermore, the liking of pre-sliced F&V significantly and positively influenced the choice for pre-sliced F&V. In contrast, a positive attitude towards F&V preparation negatively influenced the choice of pre-sliced F&V. Based on the results, the general distribution of pre-sliced F&V cannot be recommended in the framework of school-based F&V intervention programs.

Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalFood Quality and Preference
Volume44
DOIs
StatePublished - 1 Sep 2015
Externally publishedYes

Keywords

  • Children
  • Convenience
  • Fruit
  • Intervention studies
  • Schools
  • Vegetables

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