TY - GEN
T1 - Persuasive mobile game mechanics for user retention
AU - Legner, Lukas
AU - Eghtebas, Chloe
AU - Klinker, Gudrun
N1 - Publisher Copyright:
Copyright held by the owner/author(s).
PY - 2019/10/17
Y1 - 2019/10/17
N2 - Retention is an important success factor for mobile social games. However, in game design, very little literature exists on the impact of game elements and their persuasive effects on user retention. We scraped ten high grossing mobile games and play tested them over the course of two weeks to gather persuasive game mechanics. After categorization and filtering of the persuasive mechanics, we simultaneously relate them to base game mechanics and a corresponding psychological theory from behavioral economics and psychology. Our results help increase the accessibility of using persuasive mechanics for future game developers.
AB - Retention is an important success factor for mobile social games. However, in game design, very little literature exists on the impact of game elements and their persuasive effects on user retention. We scraped ten high grossing mobile games and play tested them over the course of two weeks to gather persuasive game mechanics. After categorization and filtering of the persuasive mechanics, we simultaneously relate them to base game mechanics and a corresponding psychological theory from behavioral economics and psychology. Our results help increase the accessibility of using persuasive mechanics for future game developers.
KW - Behavioral Economics
KW - Behavioral Psychology
KW - Game Design
KW - Mobile Games
KW - Persuasive Technology
UR - http://www.scopus.com/inward/record.url?scp=85074808787&partnerID=8YFLogxK
U2 - 10.1145/3334480.3356261
DO - 10.1145/3334480.3356261
M3 - Conference contribution
AN - SCOPUS:85074808787
T3 - CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play
SP - 493
EP - 500
BT - CHI PLAY 2019 - Extended Abstracts of the Annual Symposium on Computer-Human Interaction in Play
PB - Association for Computing Machinery, Inc
T2 - 6th ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play, CHI PLAY 2019
Y2 - 22 October 2019 through 25 October 2019
ER -