Pathways to successful business model innovation in the context of digital transformation

The process of digital transformation (DT) is driving established companies to innovatively modify existing business models. However, extant research provides very little insight into the determinative factors that contribute to successful business model innovation (BMI) in the context of DT. In this analysis, we draw on a resource-based view (RBV) by analyzing firms' dynamic and information technology (IT) capabilities by applying a configurational perspective to explore how companies can successfully transform their business models. To do so, we collected data of 15 established companies and employed fuzzy-set Qualitative Comparative Analysis (fsQCA) to derive the specific configurations that ultimately lead to success. We extend existing research on BMI in the context of DT and provide new insights regarding the combination of IT and dynamic capabilities.