TY - GEN
T1 - Pathways for Digital Transformation
T2 - 44th International Conference on Information Systems: Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies, ICIS 2023
AU - Keilbach, Anna
AU - Hein, Andreas
AU - Krcmar, Helmut
N1 - Publisher Copyright:
© 2023 International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Hu. All Rights Reserved.
PY - 2023
Y1 - 2023
N2 - In the rapidly evolving digital transformation (DT) landscape, understanding organizational identity (OI) complexities becomes imperative. Leveraging a comparative analysis of AutoCorp and its spinoff, SoftCorp, this paper unfolds OI tensions in the context of DT. Despite advances in the literature on OI and DT, a gap exists in understanding how conflicting identities within a parent company and its spinoff can impact the organizations and the products they develop. We unearth that the dominant identity in AutoCorp, rooted in traditional manufacturing, creates tensions with the digital service-provider identity in SoftCorp. Additionally, we find that such separation may temporarily relieve internal tensions but introduce new challenges at the organizations’ boundaries, affecting the digitized product. Our findings contribute to the theoretical discourse in OI and provide insights for companies undergoing DT. In our ongoing research project, we plan to develop an integrative framework reconciling these diverging identities for optimal digitized product development.
AB - In the rapidly evolving digital transformation (DT) landscape, understanding organizational identity (OI) complexities becomes imperative. Leveraging a comparative analysis of AutoCorp and its spinoff, SoftCorp, this paper unfolds OI tensions in the context of DT. Despite advances in the literature on OI and DT, a gap exists in understanding how conflicting identities within a parent company and its spinoff can impact the organizations and the products they develop. We unearth that the dominant identity in AutoCorp, rooted in traditional manufacturing, creates tensions with the digital service-provider identity in SoftCorp. Additionally, we find that such separation may temporarily relieve internal tensions but introduce new challenges at the organizations’ boundaries, affecting the digitized product. Our findings contribute to the theoretical discourse in OI and provide insights for companies undergoing DT. In our ongoing research project, we plan to develop an integrative framework reconciling these diverging identities for optimal digitized product development.
KW - Case Study
KW - Digital Transformation
KW - Incumbent Firm
KW - Organizational Identity
UR - http://www.scopus.com/inward/record.url?scp=85192557411&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85192557411
T3 - International Conference on Information Systems, ICIS 2023: "Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies"
BT - International Conference on Information Systems, ICIS 2023
PB - Association for Information Systems
Y2 - 10 December 2023 through 13 December 2023
ER -