Opportunities and challenges of using mobile applications for workplace health promotion: A qualitative study

Workplace health promotion (WHP) needs be adjusted to the new ways of working and improved in terms of participation rates. As mobile applications (apps) have proved to be effective in various health areas, it might also be a solution for WHP. However, there is a lack of knowledge about the requirements employees would have on such an app for WHP. Therefore, 29 semi-structured interviews were conducted with employees and experts of an IT company. Most employees were rather positive about such an app. Concerns were stated in terms of added value and data security. Variations were found in preferred functionalities. Apps might thus be effective for WHP but would need to add value compared to apps available for private usage. Additionally, clear communication about data privacy would be expected.