On the preference to avoid Ex post inventory errors

Mirko Kremer, Stefan Minner, Luk N. Van Wassenhove

Research output: Contribution to journalArticlepeer-review

27 Scopus citations

Abstract

The value of demand information underlies many supply chain strategies that aim at better matching supply and demand. This study reports on the results of a laboratory experiment designed to estimate the behavioral value of demand information. Relative to the commonly assumed benchmark of a rational risk-neutral decision maker, we find that decision makers are consistently willing to pay too much for the option to eliminate the risk of supply not matching demand. Contrary to intuition, we show that risk aversion does not explain this result. We posit that demand information provides behavioral value because it mitigates regret from ex post inventory errors.

Original languageEnglish
Pages (from-to)773-787
Number of pages15
JournalProduction and Operations Management
Volume23
Issue number5
DOIs
StatePublished - May 2014

Keywords

  • inventory error regret
  • newsvendor decisions
  • risk aversion
  • value of demand information

Fingerprint

Dive into the research topics of 'On the preference to avoid Ex post inventory errors'. Together they form a unique fingerprint.

Cite this