TY - GEN
T1 - Media richness theory in agile development choosing appropriate kinds of prototypes to obtain reliable feedback
AU - Schmidt, Tobias Sebastian
AU - Wallisch, Anne
AU - Böhmer, Annette Isabel
AU - Paetzold, Kristin
AU - Lindemann, Udo
N1 - Publisher Copyright:
© 2017 IEEE.
PY - 2017/7/2
Y1 - 2017/7/2
N2 - When product development involves many uncertainties and changes are highly likely, agile approaches are valuable. They integrate customers into the development process frequently and explore what satisfies them best. For that, the development team builds working prototypes, demonstrates them and receives feedback being incorporated into the next iteration. The team collects validated learnings and reduces risks early. However, building physical prototypes frequently is difficult, expensive and time-consuming. We contribute to that field by adapting the Media Richness Theory from communication research for agile development. As a result, we present a guiding model how to choose an appropriate kind of prototype depending on the complexity of communication task. In doing so, we illustrate it's plausibility with an exemplary case from practice.
AB - When product development involves many uncertainties and changes are highly likely, agile approaches are valuable. They integrate customers into the development process frequently and explore what satisfies them best. For that, the development team builds working prototypes, demonstrates them and receives feedback being incorporated into the next iteration. The team collects validated learnings and reduces risks early. However, building physical prototypes frequently is difficult, expensive and time-consuming. We contribute to that field by adapting the Media Richness Theory from communication research for agile development. As a result, we present a guiding model how to choose an appropriate kind of prototype depending on the complexity of communication task. In doing so, we illustrate it's plausibility with an exemplary case from practice.
KW - Agile Development
KW - Kinds of Prototypes
KW - Media Richness Theory
KW - Physical Product Development
UR - http://www.scopus.com/inward/record.url?scp=85047530155&partnerID=8YFLogxK
U2 - 10.1109/ICE.2017.8279930
DO - 10.1109/ICE.2017.8279930
M3 - Conference contribution
AN - SCOPUS:85047530155
T3 - 2017 International Conference on Engineering, Technology and Innovation: Engineering, Technology and Innovation Management Beyond 2020: New Challenges, New Approaches, ICE/ITMC 2017 - Proceedings
SP - 521
EP - 530
BT - 2017 International Conference on Engineering, Technology and Innovation
A2 - Jardim-Goncalves, Ricardo
A2 - Mendonca, Joao Pedro
A2 - Pallot, Marc
A2 - Zarli, Alain
A2 - Martins, Joao
A2 - Marques, Maria
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 23rd International Conference on Engineering, Technology and Innovation, ICE/ITMC 2017
Y2 - 27 June 2017 through 29 June 2017
ER -