Innovation and vehicle architecture development in a new age of architectural competition

Carlos Gorbea, Udo Lindemann, Ernst Fricke

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

The automotive industry is going through fundamental change as new car architectures begin to compete in the market. If the new hybrid and electric vehicle offerings prove to gain traction, established firms that are slow to join in the market can be facing potential failure. However, if conventional cars outperform the new entrant vehicle architectures, these can disappear as rapidly as they gained popularity as explained in informational cascades theory. Automotive manufacturers can mitigate this uncertainty by focusing on standard vehicle architecture packages alongside the traditional development process in order to filter new technology offerings that become relevant.

Original languageEnglish
Title of host publicationDS 58-4
Subtitle of host publicationProceedings of ICED 09, the 17th International Conference on Engineering Design
Pages355-364
Number of pages10
StatePublished - 2009
Event17th International Conference on Engineering Design, ICED 09 - San Francisco, CA, United States
Duration: 24 Aug 200927 Aug 2009

Publication series

NameDS 58-4: Proceedings of ICED 09, the 17th International Conference on Engineering Design

Conference

Conference17th International Conference on Engineering Design, ICED 09
Country/TerritoryUnited States
CitySan Francisco, CA
Period24/08/0927/08/09

Keywords

  • Architectural competition
  • Informational cascades
  • Product architecture platform

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