TY - GEN
T1 - Influences of vehicle exterior images on sound quality ratings
T2 - 43rd International Congress on Noise Control Engineering: Improving the World Through Noise Control, INTERNOISE 2014
AU - Yoshida, Junji
AU - Völk, Florian
AU - Fastl, Hugo
AU - Rigoll, Gerhard
PY - 2014
Y1 - 2014
N2 - In this study, influences of vehicle exterior images on sound quality ratings of acceleration sounds were investigated. Luxury and sporty vehicle images were presented to German or Japanese frequent drivers, while listening to acceleration sounds. Subsequently, loudness, luxury, and sportiness of the sounds were rated. The results indicate that the German drivers tended to rate loudness lower and luxury higher when the sounds were presented with images of luxury cars, compared to images of sporty vehicles. As expected, sportiness was rated higher when an image of a sporty vehicle was presented. Oppositely the Japanese drivers indicated higher loudness and lower luxury when the sounds were combined with luxury vehicle images. Further, comparable to the German drivers, they rated higher sportiness when presented with sporty vehicle images. Consequently, it appears that sound quality ratings can be affected by the vehicle exterior design, but the average tendencies suggest different effect directions for German vs. Japanese drivers.
AB - In this study, influences of vehicle exterior images on sound quality ratings of acceleration sounds were investigated. Luxury and sporty vehicle images were presented to German or Japanese frequent drivers, while listening to acceleration sounds. Subsequently, loudness, luxury, and sportiness of the sounds were rated. The results indicate that the German drivers tended to rate loudness lower and luxury higher when the sounds were presented with images of luxury cars, compared to images of sporty vehicles. As expected, sportiness was rated higher when an image of a sporty vehicle was presented. Oppositely the Japanese drivers indicated higher loudness and lower luxury when the sounds were combined with luxury vehicle images. Further, comparable to the German drivers, they rated higher sportiness when presented with sporty vehicle images. Consequently, it appears that sound quality ratings can be affected by the vehicle exterior design, but the average tendencies suggest different effect directions for German vs. Japanese drivers.
KW - Sound quality
KW - Vehicle exterior image
UR - http://www.scopus.com/inward/record.url?scp=84923591295&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84923591295
T3 - INTERNOISE 2014 - 43rd International Congress on Noise Control Engineering: Improving the World Through Noise Control
BT - INTERNOISE 2014 - 43rd International Congress on Noise Control Engineering
A2 - Davy, John
A2 - Burgess, Marion
A2 - Don, Charles
A2 - Dowsett, Liz
A2 - McMinn, Terry
A2 - Broner, Norm
PB - Australian Acoustical Society
Y2 - 16 November 2014 through 19 November 2014
ER -