TY - JOUR
T1 - Indicators of consumers' preferences for bio-based apparel
T2 - A German case study with a functional rain jacket made of bioplastic
AU - Klein, Florian Felix
AU - Emberger-Klein, Agnes
AU - Menrad, Klaus
N1 - Publisher Copyright:
© 2020 by the authors.
PY - 2020/1/1
Y1 - 2020/1/1
N2 - Plastic pollution is an increasing global problem, however, replacing fossil resources with bioplastics made from renewable resources could be part of the solution. Currently/ no research analyzing the influencing factors for consumers' preferences for functional apparel made of bioplastic material could be found. To close this gap in research, we conducted this study with a sample of 1673 participants that were representative of the German population aged 16 years and above. We conducted a choice based conjoint analysis for a bio-based rain jacket and measured psychographic indicators that were used as covariates in the statistical estimation of participants' preferences for the rain jacket. Our results show the high level of importance of prior product experience, Green Consumer Values and attitude towards bioplastic for selecting bio-based apparel, and thus give first insights related to the influence of psychographic characteristics of consumers when selecting bio-based apparel.
AB - Plastic pollution is an increasing global problem, however, replacing fossil resources with bioplastics made from renewable resources could be part of the solution. Currently/ no research analyzing the influencing factors for consumers' preferences for functional apparel made of bioplastic material could be found. To close this gap in research, we conducted this study with a sample of 1673 participants that were representative of the German population aged 16 years and above. We conducted a choice based conjoint analysis for a bio-based rain jacket and measured psychographic indicators that were used as covariates in the statistical estimation of participants' preferences for the rain jacket. Our results show the high level of importance of prior product experience, Green Consumer Values and attitude towards bioplastic for selecting bio-based apparel, and thus give first insights related to the influence of psychographic characteristics of consumers when selecting bio-based apparel.
KW - Bio-based apparel
KW - Bioplastic
KW - Choice based conjoint analysis
KW - Covariates
KW - Preferences
KW - Psychographic indicators
UR - http://www.scopus.com/inward/record.url?scp=85079752162&partnerID=8YFLogxK
U2 - 10.3390/su12020675
DO - 10.3390/su12020675
M3 - Article
AN - SCOPUS:85079752162
SN - 2071-1050
VL - 12
JO - Sustainability (Switzerland)
JF - Sustainability (Switzerland)
IS - 2
M1 - 675
ER -
