Increasing the creative output at the fuzzy front end of innovation - a concept for a gamified internal enterprise ideation platform

Eric Zimmerling, Patrick J. Hoflinger, Philipp Sandner, Isabell M. Welpe

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

15 Scopus citations

Abstract

In this study we conceptualize a gamified system for companies to be used in IT-backed ideation processes. We conducted two rounds of expert interviews in German and Austrian companies focusing on the challenges and obstacles of gamification systems within an enterprise setting. We then drew from the gamification literature and established eight stimuli, for a conjoint analysis. The survey among 75 employees revealed that the stimuli with a combination of collaboration and competition are the most favored one with respect to the intention to share knowledge. Specifically participants ranked the possibility to evaluate others or being evaluated as the most important characteristic. Our results add useful information to the boundaries of gamified systems and the acceptance of popular game elements in enterprises. We further highlight the final characteristics of the gamified system and what needs to be considered when implementing them into an enterprise setting.

Original languageEnglish
Title of host publicationProceedings of the 49th Annual Hawaii International Conference on System Sciences, HICSS 2016
EditorsRalph H. Sprague, Tung X. Bui
PublisherIEEE Computer Society
Pages837-846
Number of pages10
ISBN (Electronic)9780769556703
DOIs
StatePublished - 7 Mar 2016
Event49th Annual Hawaii International Conference on System Sciences, HICSS 2016 - Koloa, United States
Duration: 5 Jan 20168 Jan 2016

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2016-March
ISSN (Print)1530-1605

Conference

Conference49th Annual Hawaii International Conference on System Sciences, HICSS 2016
Country/TerritoryUnited States
CityKoloa
Period5/01/168/01/16

Fingerprint

Dive into the research topics of 'Increasing the creative output at the fuzzy front end of innovation - a concept for a gamified internal enterprise ideation platform'. Together they form a unique fingerprint.

Cite this