TY - GEN
T1 - Improving computer-support for collaborative business model design and exploration
AU - Zec, Marin
AU - Dürr, Peter
AU - Schneider, Alexander W.
AU - Matthes, Florian
PY - 2014
Y1 - 2014
N2 - Finding a viable and sustainable business model is a major challenge not only for startup companies. Established companies are re-thinking their existing business models and explore new business opportunities. The Business Model Canvas is currently one of the most popular frameworks for business model innovation. While computer-aided design (CAD) tools are well-established in mechanical engineering, business model design is still mostly done using pen-and-paper methods. In this paper, we (1) discuss benefits and shortcomings of the Business Model Canvas approach, (2) show how it can borrow techniques from General Morphological Analysis to overcome shortcomings, and (3) derive three key requirements for future collaborative CAD tools for business model design. Our analysis contributes to an understanding of how software support can improve collaborative design and evaluation of business models.
AB - Finding a viable and sustainable business model is a major challenge not only for startup companies. Established companies are re-thinking their existing business models and explore new business opportunities. The Business Model Canvas is currently one of the most popular frameworks for business model innovation. While computer-aided design (CAD) tools are well-established in mechanical engineering, business model design is still mostly done using pen-and-paper methods. In this paper, we (1) discuss benefits and shortcomings of the Business Model Canvas approach, (2) show how it can borrow techniques from General Morphological Analysis to overcome shortcomings, and (3) derive three key requirements for future collaborative CAD tools for business model design. Our analysis contributes to an understanding of how software support can improve collaborative design and evaluation of business models.
KW - Business Model Canvas
KW - Business Model Development
KW - Business Model Exploration
KW - Business Model Innovation
KW - Computer-Aided Business Model Design
KW - Computer-Aided Business Model Generation
KW - Group Dynamics
KW - Morphological Analysis
UR - http://www.scopus.com/inward/record.url?scp=84926347412&partnerID=8YFLogxK
U2 - 10.5220/0005424000290037
DO - 10.5220/0005424000290037
M3 - Conference contribution
AN - SCOPUS:84926347412
T3 - BMSD 2014 - Proceedings of the 4th International Symposium on Business Modeling and Software Design
SP - 29
EP - 37
BT - BMSD 2014 - Proceedings of the 4th International Symposium on Business Modeling and Software Design
A2 - Shishkov, Boris
PB - SciTePress
T2 - 4th International Symposium on Business Modeling and Software Design, BMSD 2014
Y2 - 24 June 2014 through 26 June 2014
ER -