TY - GEN
T1 - Idea in a bottle - A new method for creativity in open innovation
AU - Guertler, Matthias R.
AU - Muenzberg, Christopher
AU - Lindemann, Udo
N1 - Publisher Copyright:
© 2013 Proceedings of the 4th International Conference on Computational Creativity, ICCC 2013. All rights reserved.
PY - 2013
Y1 - 2013
N2 - This paper presents an approach to increase the creativity of ideas/solutions in an idea contest. Analog to a letter in a bottle tasks are distributed in a randomized way to potential problem solvers. The idea contest is a method from Open Innovation which opens a company's innovation process to its environment (e.g. customers, suppliers). By using idea contests the creative potential of a large crowd of people can be used for developing innovative solutions for a specific task. Nevertheless, based on experience from industry projects we found that creativity often is limited. This paper presents an approach for increasing the creative potential of participants. The new integrated method combines idea contest with lead user's methods and aspects from synectics and communication.
AB - This paper presents an approach to increase the creativity of ideas/solutions in an idea contest. Analog to a letter in a bottle tasks are distributed in a randomized way to potential problem solvers. The idea contest is a method from Open Innovation which opens a company's innovation process to its environment (e.g. customers, suppliers). By using idea contests the creative potential of a large crowd of people can be used for developing innovative solutions for a specific task. Nevertheless, based on experience from industry projects we found that creativity often is limited. This paper presents an approach for increasing the creative potential of participants. The new integrated method combines idea contest with lead user's methods and aspects from synectics and communication.
UR - http://www.scopus.com/inward/record.url?scp=85085002279&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:85085002279
T3 - Proceedings of the 4th International Conference on Computational Creativity, ICCC 2013
SP - 194
EP - 197
BT - Proceedings of the 4th International Conference on Computational Creativity, ICCC 2013
A2 - Maher, Mary Lou
A2 - Veale, Tony
A2 - Saunders, Rob
A2 - Bown, Oliver
PB - Faculty of Architecture, Design and Planning, The University of Sydney
T2 - 4th International Conference on Computational Creativity, ICCC 2013
Y2 - 12 June 2013 through 14 June 2013
ER -