Idea in a bottle - A new method for creativity in open innovation

Matthias R. Guertler, Christopher Muenzberg, Udo Lindemann

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

This paper presents an approach to increase the creativity of ideas/solutions in an idea contest. Analog to a letter in a bottle tasks are distributed in a randomized way to potential problem solvers. The idea contest is a method from Open Innovation which opens a company's innovation process to its environment (e.g. customers, suppliers). By using idea contests the creative potential of a large crowd of people can be used for developing innovative solutions for a specific task. Nevertheless, based on experience from industry projects we found that creativity often is limited. This paper presents an approach for increasing the creative potential of participants. The new integrated method combines idea contest with lead user's methods and aspects from synectics and communication.

Original languageEnglish
Title of host publicationProceedings of the 4th International Conference on Computational Creativity, ICCC 2013
EditorsMary Lou Maher, Tony Veale, Rob Saunders, Oliver Bown
PublisherFaculty of Architecture, Design and Planning, The University of Sydney
Pages194-197
Number of pages4
ISBN (Electronic)9781742103174
StatePublished - 2013
Event4th International Conference on Computational Creativity, ICCC 2013 - Sydney, Australia
Duration: 12 Jun 201314 Jun 2013

Publication series

NameProceedings of the 4th International Conference on Computational Creativity, ICCC 2013

Conference

Conference4th International Conference on Computational Creativity, ICCC 2013
Country/TerritoryAustralia
CitySydney
Period12/06/1314/06/13

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