TY - GEN
T1 - How to motivate external open innovation-partners
T2 - 2016 Portland International Conference on Management of Engineering and Technology, PICMET 2016
AU - Holle, Maik
AU - Elsesser, Luisa
AU - Schuhmacher, Matthias
AU - Lindemann, Udo
N1 - Publisher Copyright:
© 2016 Portland International Conference on Management of Engineering and Technology, Inc.
PY - 2017/1/4
Y1 - 2017/1/4
N2 - Shorter product life cycles require shorter innovation cycles which forces companies to launch new innovative products on the market at increasingly shorter intervals to stay competitive. A promising approach to face this challenge is described as the new paradigm of Open Innovation (OI) where knowledge of external partners (e.g. suppliers, product users or universities) is used to accelerate the company internal innovation process. Thereby, the motivation of external partners is, among other things, crucial for the success of an OI-collaboration. So far there is no systematic approach available in literature that provides guidance for finding the right 'levers' to motivate these external partners to contribute their knowledge within an Ol-collaboration. For this purpose, the present paper provides a methodology for identifying appropriate measures to motivate external partners depending on the type of cooperation (e.g. Idea Platform, Lead-User-Workshop or Cross-Industry Innovations). Based on existing models in the research field of motivation psychology, suitable motivational factors are derived and considered. Finally, an interactive software-tool for raising the usability of the methodology is introduced.
AB - Shorter product life cycles require shorter innovation cycles which forces companies to launch new innovative products on the market at increasingly shorter intervals to stay competitive. A promising approach to face this challenge is described as the new paradigm of Open Innovation (OI) where knowledge of external partners (e.g. suppliers, product users or universities) is used to accelerate the company internal innovation process. Thereby, the motivation of external partners is, among other things, crucial for the success of an OI-collaboration. So far there is no systematic approach available in literature that provides guidance for finding the right 'levers' to motivate these external partners to contribute their knowledge within an Ol-collaboration. For this purpose, the present paper provides a methodology for identifying appropriate measures to motivate external partners depending on the type of cooperation (e.g. Idea Platform, Lead-User-Workshop or Cross-Industry Innovations). Based on existing models in the research field of motivation psychology, suitable motivational factors are derived and considered. Finally, an interactive software-tool for raising the usability of the methodology is introduced.
UR - http://www.scopus.com/inward/record.url?scp=85016222208&partnerID=8YFLogxK
U2 - 10.1109/PICMET.2016.7806733
DO - 10.1109/PICMET.2016.7806733
M3 - Conference contribution
AN - SCOPUS:85016222208
T3 - PICMET 2016 - Portland International Conference on Management of Engineering and Technology: Technology Management For Social Innovation, Proceedings
SP - 902
EP - 913
BT - PICMET 2016 - Portland International Conference on Management of Engineering and Technology
A2 - Anderson, Timothy R.
A2 - Kocaoglu, Dundar F.
A2 - Niwa, Kiyoshi
A2 - Perman, Gary
A2 - Kozanoglu, Dilek Cetindamar
A2 - Daim, Tugrul U.
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 4 September 2016 through 8 September 2016
ER -