How to design experiences: Macro UX versus Micro UX approach

Constantin Von Saucken, Ioanna Michailidou, Udo Lindemann

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

13 Scopus citations

Abstract

User Experience (UX) can be achieved by a user-related product's purpose (Macro UX) as well as by pleasant embodiment design in detail concerning material, usability and interface (Micro UX). Existing approaches mostly represent the Macro UX approach and therefore demand influencing the whole development process, in particular the early stage of goal setting. Furthermore, they are often psychology-driven. For that reason they are hardly implemented in industrial practice. We observe that most development projects are not triggered by user considerations but by market or technology influences. We show how to achieve an impact on the product's emotional quality and UX by supporting the design phase of those projects incrementally (Micro UX). Based on psychological foundation this approach provides pragmatic short-term support to designers in an adequate language to be applicable.

Original languageEnglish
Title of host publicationDesign, User Experience, and Usability
Subtitle of host publicationWeb, Mobile, and Product Design - Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Proceedings
Pages130-139
Number of pages10
EditionPART 4
DOIs
StatePublished - 2013
Event2nd International Conference on Design, User Experience, and Usability: Web, Mobile, and Product Design, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013 - Las Vegas, NV, United States
Duration: 21 Jul 201326 Jul 2013

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
NumberPART 4
Volume8015 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference2nd International Conference on Design, User Experience, and Usability: Web, Mobile, and Product Design, DUXU 2013, Held as Part of 15th International Conference on Human-Computer Interaction, HCI International 2013
Country/TerritoryUnited States
CityLas Vegas, NV
Period21/07/1326/07/13

Keywords

  • Enterprise user-experience structure and process
  • management of DUXU processes
  • patterns of DUXU practice

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