TY - JOUR
T1 - How do emotions influence healthy food choice? Investigating an extended framework of the social-cognitive theory
AU - Brückner, Katrin
AU - Emberger-Klein, Agnes
AU - Menrad, Klaus
N1 - Publisher Copyright:
© 2024, Katrin Brückner, Agnes Emberger-Klein and Klaus Menrad.
PY - 2024
Y1 - 2024
N2 - Purpose: The purpose of this study was to investigate how and through which social-cognitive constructs, emotions influence healthy food shopping behaviors. Direct effects of those constructs, as well as indirect effects of consumer emotions are considered. Design/methodology/approach: An altered version of the Social Cognitive Theory, including intention, socio-structural factors, outcome expectancies and self-efficacy with the addition of consumer emotions was analyzed using structural equation modeling. Data of 1,181 volunteers were collected in Germany in 2021 through an online survey. Findings: Intention was the most important positive predictor of food choice, while socio-structural factors had the biggest impact on intentions. Those were mostly influenced by self-efficacy, which was strongly predicted by consumer emotions. Outcome expectancies did not influence the current model in any way. Consumer emotions did not directly influence intention, nor actual choice, however showed to be influencing those variables through indirect effects. Practical implications: Marketers could benefit from these results by incorporating the current findings into existing marketing strategies through targeting a combination of social cognitive constructs, as well as consumer emotions to facilitate healthier food shopping behavior. Originality/value: Affect has received increasing attention in regards to its impact on healthy eating behaviors in recent years. Less attention has been paid to the mechanisms through which emotions influence healthy nutrition behavior, specifically how consumer emotions influence healthy food shopping behavior.
AB - Purpose: The purpose of this study was to investigate how and through which social-cognitive constructs, emotions influence healthy food shopping behaviors. Direct effects of those constructs, as well as indirect effects of consumer emotions are considered. Design/methodology/approach: An altered version of the Social Cognitive Theory, including intention, socio-structural factors, outcome expectancies and self-efficacy with the addition of consumer emotions was analyzed using structural equation modeling. Data of 1,181 volunteers were collected in Germany in 2021 through an online survey. Findings: Intention was the most important positive predictor of food choice, while socio-structural factors had the biggest impact on intentions. Those were mostly influenced by self-efficacy, which was strongly predicted by consumer emotions. Outcome expectancies did not influence the current model in any way. Consumer emotions did not directly influence intention, nor actual choice, however showed to be influencing those variables through indirect effects. Practical implications: Marketers could benefit from these results by incorporating the current findings into existing marketing strategies through targeting a combination of social cognitive constructs, as well as consumer emotions to facilitate healthier food shopping behavior. Originality/value: Affect has received increasing attention in regards to its impact on healthy eating behaviors in recent years. Less attention has been paid to the mechanisms through which emotions influence healthy nutrition behavior, specifically how consumer emotions influence healthy food shopping behavior.
KW - Consumer emotions
KW - Enable-cluster
KW - Food choice
KW - Social cognitive theory
KW - Structural equation modeling
UR - http://www.scopus.com/inward/record.url?scp=85199089707&partnerID=8YFLogxK
U2 - 10.1108/BFJ-01-2024-0105
DO - 10.1108/BFJ-01-2024-0105
M3 - Article
AN - SCOPUS:85199089707
SN - 0007-070X
VL - 126
SP - 486
EP - 503
JO - British Food Journal
JF - British Food Journal
IS - 13
ER -