TY - GEN
T1 - From products to product-service systems
T2 - 31st International Conference on Information Systems, ICIS 2010
AU - Fähling, Jens
AU - Köbler, Felix
AU - Leimeister, Jan Marco
AU - Krcmar, Helmut
PY - 2010
Y1 - 2010
N2 - Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities - especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model.
AB - Meditec is a German manufacturer of instruments for surgeries. The company is quality leader in this sector and supplies many German and international hospitals. However, the opportunities for differentiation against competitors decrease continuously. New competitors from emerging markets are challenging the market position of established companies in this industry. Meditec is therefore forced to change its strategy and business model in order to survive in this novel competitive environment. The management of Meditec has decided to traverse from a pure product manufacturer to a customer-centric solution provider. This transformation requires the development of new processes, competencies and capabilities - especially with respect to IT and IT services. This teaching case helps in understanding the role of IT in product-service systems (PSS) and PSS-based business models. Therefore the case illustrates why IT is necessary to establish a PSS-based business model and why a customer-centric view is important for this kind of business model.
KW - Customer-centric business model
KW - IT project management
KW - Product-service systems (PSS)
KW - Teaching case
KW - Technology-driven organizational change (technochange)
UR - http://www.scopus.com/inward/record.url?scp=84870964524&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84870964524
SN - 9780615418988
T3 - ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
BT - ICIS 2010 Proceedings - Thirty First International Conference on Information Systems
Y2 - 12 December 2010 through 15 December 2010
ER -