Exploring the World of AI: Experiences from a MOOC on Artificial Intelligence for a Broad Audience

In this paper we report experiences from a Massive Open Online Course (MOOC) on AI literacy. The course aims to cater to a diverse audience including corporate learners, educators and the general public. It employs a pedagogical framework that emphasizes underlying ideas, playful and constructionist design, and interactivity and fosters engagement and community through discussion forums and hands-on activities. Despite common challenges in MOOCs such as high dropout rates and the need for more personalized learning experiences, the course achieves notable success in retention and learner satisfaction. Data from the course reveals low attrition rates and positive feedback, highlighting its effectiveness in bridging the gap between different learner groups and promoting comprehensive understanding of AI among a broad audience.