Estimation of a Long-Distance Travel Demand Model using Trip Surveys, Location-Based Big Data, and Trip Planning Services

Long-distance trips are less frequent than short-distance urban trips, but contribute significantly to the total distance traveled, and thus to congestion and transport-related emissions. This paper develops a long-distance travel demand model for the province of Ontario, Canada. In this paper, long-distance demand includes non-recurrent overnight trips and daytrips longer than 40 km, as defined by the Travel Survey for Residents in Canada (TSRC). We developed a microscopic discrete choice model including trip generation, destination choice, and mode choice. The model was estimated using travel surveys, which did not provide data about destination attractiveness and modal level of service. Therefore, a data collection method was designed to obtain publicly available data from the location-based social network Foursquare and from the online trip planning service Rome2rio. In the first case, Foursquare data characterized land uses and predominant activities of the destination alternatives, by the number of user check-ins at different venue types (i.e., ski areas, outdoor or medical activities, etc.). In the second case, the use of Rome2rio data described the modal alternatives for each observed trip. Combining data from travel surveys, Foursquare, and Rome2rio, coefficients of the model were estimated econometrically. It was found that the Foursquare data on number of check-ins at destinations was statistically significant, especially for leisure trips, and improved the goodness of fit compared with models that only used population and employment. Additionally, Rome2rio mode-specific variables were found to be significant for mode choice selection, making the resulting model sensitive to changes in travel time, transit fares, or service frequencies.