@inproceedings{35918af7c14b439ca14d0e0822237d70,
title = "Emotional mental model",
abstract = "The design of User Experience (UX) demands the consideration of expectations and remembrance on the product use. We think of mental models (widely used in usability) as being a good approach to influence expectations, although emotional aspects are not considered so far. In this paper we introduce the concept of Emotional Mental Models and corresponding product descriptions to help researchers, designers, customers and other stakeholders in UX design process anticipating experiences and communicating the emotional impact. These representations need to be rather image-based focusing the emotional description coming from users' motives instead of a technology-driven perspective. We discuss storytelling and metaphors as suitable representations to create shared Emotional Mental Models. Furthermore, we describe the deficit of representations in design practice and the potential to enrich engineering design by appropriate illustrations.",
keywords = "Emotional Design, Human Factors, Mental Model, Usability, User Experience",
author = "{Von Saucken}, C. and I. Michailidou and U. Lindemann",
note = "Publisher Copyright: {\textcopyright} 2013 IEEE.; 2013 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2013 ; Conference date: 10-12-2013 Through 13-12-2013",
year = "2014",
month = nov,
day = "18",
doi = "10.1109/IEEM.2013.6962522",
language = "English",
series = "IEEE International Conference on Industrial Engineering and Engineering Management",
publisher = "IEEE Computer Society",
pages = "802--806",
booktitle = "IEEE International Conference on Industrial Engineering and Engineering Management",
}