Eat to be fit or fit to eat? Restrained eaters' food consumption in response to fitness cues

It is recommended that individuals exercise regularly (Haskell et al. 2007). However, today's environment provides many apparent substitutes for physical activity. This research investigates whether and how fitness cues - both cues that are incidentally present in the environment and cues that are integral to food products (e.g., as part of the packaging) - affect food consumption volumes and whether the relationship is moderated by individual differences and product perceptions.