Digital and social media in pro sports: Analysis of the 2013 UEFA top four

Marlen Jurisch, Helmut Krcmar, Hans J. Scholl, Kai Wang, Yuan Wang, Grant Woods, Donghe Xu, Yaxing Yao

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

4 Scopus citations

Abstract

Just like other businesses, so do professional sports teams use multi-functional websites and other online vehicles to connect to their audiences providing news, match day information, player statistics, and shopping opportunities among others. However, with the rapidly grown popularity of social media and mobile computing, the service expectations and functional requirements for digital online presence and interaction have also changed. We studied the characteristics of the 2013 UEFA top four football teams' online appearance, that is, the mix of official team websites and their social media and mobile applications. By building on past studies that had explored professional team websites by using the TEDS framework for information artifact evaluation, this investigation replicated the same 'human agent-centric' approach, but also included in the study the teams' social media and mobile channels. The results suggest that the official websites of the 2013 top-four UEFA teams have slightly improved over time. However, the official team websites have lost importance relative to social media and mobile channels.

Original languageEnglish
Title of host publicationProceedings of the 47th Annual Hawaii International Conference on System Sciences, HICSS 2014
PublisherIEEE Computer Society
Pages3073-3082
Number of pages10
ISBN (Print)9781479925049
DOIs
StatePublished - 2014
Event47th Hawaii International Conference on System Sciences, HICSS 2014 - Waikoloa, HI, United States
Duration: 6 Jan 20149 Jan 2014

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
ISSN (Print)1530-1605

Conference

Conference47th Hawaii International Conference on System Sciences, HICSS 2014
Country/TerritoryUnited States
CityWaikoloa, HI
Period6/01/149/01/14

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