TY - GEN
T1 - Differentiated customer needs' analysis for user experience
AU - Schmidt, D. M.
AU - Guerrero, J. Urquidi
AU - Michailidou, I.
AU - Lindemann, U.
N1 - Publisher Copyright:
© 2014 IEEE.
PY - 2014
Y1 - 2014
N2 - The identification of attributes attractive for users is essential for creating a positive user experience with a product. For this, Kano's method classifies customer needs into different categories. Besides the attractiveness, the attribute's importance for the customer might be also relevant for User Experience. Thus, we combine Kano's method and the conjoint analysis for the identification of attributes, which are attractive and important for the user. Using this methodology, we are able to select the more favorable attribute of two attributes, which reached the same result in Kano's method. Furthermore, we apply this methodology on charging systems for electric vehicles as a case study. The results of the case study revealed the benefits of applying the methodology in analyzing customer needs.
AB - The identification of attributes attractive for users is essential for creating a positive user experience with a product. For this, Kano's method classifies customer needs into different categories. Besides the attractiveness, the attribute's importance for the customer might be also relevant for User Experience. Thus, we combine Kano's method and the conjoint analysis for the identification of attributes, which are attractive and important for the user. Using this methodology, we are able to select the more favorable attribute of two attributes, which reached the same result in Kano's method. Furthermore, we apply this methodology on charging systems for electric vehicles as a case study. The results of the case study revealed the benefits of applying the methodology in analyzing customer needs.
KW - conjoint analysis
KW - customer preferences
KW - human factors
KW - Kano
KW - product attributes
KW - User experience
UR - http://www.scopus.com/inward/record.url?scp=84988296131&partnerID=8YFLogxK
U2 - 10.1109/IEEM.2014.7058849
DO - 10.1109/IEEM.2014.7058849
M3 - Conference contribution
AN - SCOPUS:84988296131
T3 - IEEE International Conference on Industrial Engineering and Engineering Management
SP - 1305
EP - 1309
BT - IEEM 2014 - 2014 IEEE International Conference on Industrial Engineering and Engineering Management
PB - IEEE Computer Society
T2 - 2014 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2014
Y2 - 9 December 2014 through 12 December 2014
ER -