Design to Value (DTV)

Christoph Fuchs, Franziska J. Golenhofen

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Abstract

In our highly competitive world it becomes ever more important that products address what customers value in various circumstances. Asking around in your office or home environment, you can immediately find out that for a given product or service, value is very subjective. It is difficult to establish the value of a product because for one and the same product, different people will apply different criteria to assess if they would receive a good or bad value in return for their invested money.

Original languageEnglish
Title of host publicationManagement for Professionals
PublisherSpringer Nature
Pages103-122
Number of pages20
DOIs
StatePublished - 2019
Externally publishedYes

Publication series

NameManagement for Professionals
VolumePart F516
ISSN (Print)2192-8096
ISSN (Electronic)2192-810X

Keywords

  • Entire Product Family
  • Lifecycle Costs
  • Market Demand Price
  • Product Architecture
  • Value Proposition Design

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